Diana Frank

Diana Frank works as a strategic counterpart and product coach for companies such as Munich Re, UEFA, Deutsche Bank, MAN, BMW, BMW Bank, Allianz, Raiffeisen, Deutsche Bahn and Deutsche Rentenversicherung, as well as privately owned organizations.

She enables business owners and teams to focus on humanity-based processes to create offers that matter.

She assists them in understanding why somebody wants a product or service and how potential offers address customers' needs and demands.

Changing Communication in Product Teams Using Semantic (Visual) Modeling to Efficiently Define or Refine Products and Services