Brian Kwok Sze Hang

Brian Kwok is an Associate Professor at the School of Design of the Hong Kong Polytechnic University (PolyU). He serves as the Programme Leader of Communication Design and is a Lab Leader of the Information Design Lab at PolyU. His research interests focus on user-centered design and visual culture, encompassing a broad range of areas, including health communication design, Chinese typography, wayfinding design, spatial representation in Hong Kong, and the visual culture surrounding neon signs.

He is the author of seven publications, including notable works such as "City of Scripts 2: Hong Kong Type Designers" in Chinese (2024), "Fading Neon Lights: An Archive of Hong Kong's Visual Culture" in English (2023), "Hong Kong Neon Sign Artworks: Vol. 1 — Restaurants" in Chinese & English (2021), and "City of Scripts: The Craftsmanship of Vernacular Lettering in Hong Kong" in Chinese (2020).

From Legible London to Hong Kong: Localizing and Enhancing Accessibility and Legibility in Pedestrian Wayfinding through User-Centered Design