Andrew Barker
Dr Andrew Barker’s career spans many aspects of user-centred design and information design. He has designed for print, digital, and environmental settings. For several years he was Design Manager at Penguin Books. Several of the books that he has designed have won Book Design and Production Awards, and in 2007 his redesigned T-Mobile bill won a Design Effectiveness Award. In 2019, he completed a PhD in the Department of Typography and Graphic Communication at the University of Reading, in which he compared people’s interactions with information across print, digital, and environmental settings. Since then, he has focussed on behavioural research, investigating how people interact with information. He has worked with a variety of clients and is currently a behavioural researcher in UK central government. Andrew is chair of the Sign Design Society. He curated and chaired their recent symposium on inclusive design for wayfinding information. This year saw the publication of Sign Design Guide + : Andrew’s complete update of the guide that has been for more than twenty years the industry standard reference to inclusive design for wayfinding information. And earlier this year his case study of the redesign of Penguin Classics was published in French (La typographie des Penguin Classics, Bureau Brut Publishing, Toulouse).
